BUSINESS

• Metrics, metrics, metrics. Use multivariate testing but not too soon
• Patience with revenue
• Always be moving towards solving the problem/pain point
• Don't compromise on the right solution

HIRING

• Hire more slowly, fire more quickly

• Get rid of the bad apples early and fast, offer ways to exist
  • paid x severance to leave, anytime

• "Lucky in life" people who view themselves as lucky are more open-minded http://news.bbc.co.uk/1/hi/magazine/3335275.stm
• Interviewing based on culture in addition to skillset

CULTURE

• Create the company based on the culture and value, not on the product or idea
• People will always remember how you made them feel
• Be part of something greater
• Make the 100 Best Companies to work for list

BOOKS

• 4 Steps to Epihpany - Steve Blank
• Good to Great - Jim Collins
• Peak - Chip Conley
• Tribal Leadership - Dave Logan, John King, Halee Fischer-Wright
• Happiness Hypothesis - Jonathan Haidt