BUSINESS

• Metrics, metrics, metrics. Use multivariate testing but not too soon
• Have patience with revenue
• Always be moving towards solving the problem/pain point of customers
• Don't compromise on the right solution.
• Be stubborn on the vision but flexible on the tactics. http://gigaom.com/2009/06/15/tips-on-innovation-enterprenuership-from-jeff-bezos/
• Iterate quickly through continuous integration maybe even continuous deployment so you can try many hypotheses quickly
• Have a point for every design decision. What are you trying to have them do? What ACTION?

HIRING

• Hire more slowly, fire more quickly

• Get rid of the bad apples early and fast, offer ways to exist
  • paid x severance to leave, anytime

• "Lucky in life" people who view themselves as lucky are more open-minded http://news.bbc.co.uk/1/hi/magazine/3335275.stm
• Interviewing based on culture in addition to skillset
• Don't base it off interview alone. Always have a 2-3mo baking period for both the company and the person's sake.

CULTURE

• Create the company based on the culture and value, not on the product or idea
• People will always remember how you made them feel
• Help everyone be part of something greater
• Make the 100 Best Companies to work for list
• Create a culture of giving and generosity of each other's time and resources
• Value everyone, trust them, respect them
• Trust means transparency but also means responsibility and accountability
• Provide autonomy
• Reward the good, ignore the bad instead of punish the bad and ignoring the good.
• Provide anonymous feedback forms (goog form?) for feedback on the company and the leadership

BOOKS

• 4 Steps to Epihpany - Steve Blank
• Good to Great - Jim Collins
• Peak - Chip Conley
• Tribal Leadership - Dave Logan, John King, Halee Fischer-Wright
• Happiness Hypothesis - Jonathan Haidt

LINKS

• Netflix: http://www.slideshare.net/reed2001/culture-1798664